M I C H A E L A

These images invite the viewer to consider the possibilities of emptiness, meanwhile encourage to fulfil it wisely.


Mleko Living — The Silent Pause During Conversation

Presented body of work, commissioned by Mleko Living is a contemplation on consequences of contemporary world. Thanks to very alike perception and consciousness of the designers, along with my lovely friend Magdalena Zielasko, in the role of a stylist, as a team, we were able to create a visual narrative — displaying a certain pause, emptiness, or void, which may often appear slightly disturbing. Living in a modern world, you can easily lose yourself and get trapped in a comfortable world of consumerism. Only with well-managed time and space, there is still a room for your thoughts and growth.

The Silent Pause During Conversation is the title I’ve given to the series. The photographs included in Mleko Living Campaign are an attempt to present such a situation. I found it a great symbol of today’s age. The Silent Pause During Conversation can be experienced in different ways — it can be unbearable, but it may also be pleasant. Reaching an intuitive understanding in the silent pause can be considered a luxury, and often experienced with euphoria. Thus, people have a tendency to leave no space for thoughtful observations and keep on speaking to simply fill an uncomfortable silence. The images invite the viewer to consider the possibilities of emptiness, meanwhile encourage to fulfil it wisely.

Design: Katarzyna Goluszka & Michal Zaluski | Mleko Living

Styling Assistant: Magdalena Zielasko

Using Format