Presented below is a campaign I created for HEKLA, a Warsaw-based graphic design studio, leaded by Paulina Okninska and Monika Proniewska. The girls decided to create playful signs, which they silk screened on sweatshirts and t-shirts. As the whole concept is rather lighthearted, I’ve also decided to make the shooting as simple as possible — just walking around Mokotów, one of the Warsaw’s districts, taking spontaneous photographs, all on 35mm film.
Design: HEKLA | Paulina Okninska & Monika Proniewska
Models: Vladislav Shyshkin & Ilona Yan